Setting Your Site Apart From the Rest
by Jenny Bosworth
http://www.internetwriters.com
Have you ever noticed that about 75% of the sites on the
Internet look almost identical and say the same thing,
practically word for word? Why are there so many copycats out
there? Because copying someone else is easy, but coming up with
your own site design and content is far from it.
The problem with building your site the easy way, by copying
what everyone else did, is that you look just like everyone
else. Once upon a time, someone built a site that looked just
right and had the perfect content. Then one day, someone came
along and ripped off that initial person, then another and
another did the same. And people are still doing it today.
My advice to you is to take the road less travelled. Set
yourself apart from the millions of other sites that will blend
into the crowd and be lost forever. If nothing else, you will
at least avoid a copyright lawsuit.
So how does one begin to create something original? Well,
the first thing you have to do is study the competition--not to
steal their graphics and content! You can steal a concept, an
idea, but you can't blatantly steal word-for-word copy,
graphics, or an all-over design. Simply look at what others are
doing and do something a bit different.
Have a brainstorming session with a few friends or family
members. Talk about what has been done in the past and how you
can avoid old pitfalls or expand on new ideas.
Include original information that your competition can't
possibly offer. How do you get this never-before-seen info? You
create it. You can write your own articles, or have someone
else write them for you, and set up a page to house your
masterpieces of originality.
If you are having trouble coming up with an original look
for your website, try an amateur designer. Harness the talent
of college students who are willing to work for pennies. They
can
help with the design, branding and color palette, then you can
either build the site or find another starving college student
to do it for you.
Remember, the people who really succeed in this world are
those who train themselves to think about things in a unique
and original way. While your competitors are wasting their time
playing copycat, spend your time thinking of ways to be
different.
Jenny Bosworth has created a list of top promotional methods
on http://internetwriters.com.
Jenny also writes professional sales copy, press releases and
articles for DrNunley's http://drnunley.com
Reach her at jenny@drnunley.com or 801-328-9006.
